vikesh.poeticcritic.com
Building businesses from ground reality.
Blending strategy, technology, and creativity.
My Story
I come from a humble background in a small village in Jharkhand, where my father worked as a carpenter. Watching him build things from scratch shaped the way I see the world — not just as it is, but as it can be built.
My journey hasn't been linear. Engineering. Rebuilding through BCA. An MBA from IIM Bodh Gaya. Government exams, startups, multiple paths — all trying to find where I truly belong.
Today I work as Territory Retail Head at UltraTech Cement, managing business operations at the ground level. But beyond the job, I am driven by a larger vision — to build, create, and leave something meaningful. Explore my projects and the brands I’m growing.
Journey
Grew up watching a carpenter father build with his hands. Learned that everything is created — including a life.
Started engineering, faced challenges, rebuilt through a Bachelor's in Computer Applications.
Earned an MBA. Strategy, business, the language of scale.
Territory Retail Head — managing growth, dealer relationships, ground-level operations.
RanchiCarpenters.com, PoeticCritic.com, YouTube — building multiple pillars of a personal brand.
What I Do
Helping businesses grow through SEO, website strategy, local search optimization, and lead generation systems.
Retail growth management, dealer relationships, category expansion. Ground-level strategy executed at scale.
Founder of RanchiCarpenters.com — scaling a family legacy into a digital-first local service business.
800+ shayaris and nazms. A poetry book in progress. Storytelling as a tool for connection and impact.
Projects
Local Business · SEO · Lead Gen
A local service platform built to scale my father's carpentry work into a digital business. Built with purpose — to honour where I come from.
Creative · Poetry · Personal Brand
A creative platform for original shayari, nazms, and poetry. The digital home of my inner world — with a roadmap toward monetisation and audience building.
Content · YouTube · Storytelling
Experimenting with video content — puzzles, trending topics, and eventually, a channel rooted in personal brand and poetry.
Coming Soon
A curated collection of shayaris and nazms — the distillation of years of quiet observation, longing, and life.
The Poet in Me
"Laakh kami ho tere me
Junoon ko jinda rakhna bas
Marna pade sau baar tujhe par
Junoon ko marne dena mat"
Poetry has been my way of processing the world — the gap between where I started and where I want to go. Shayari gives language to the things that strategy cannot express.
I write in Hindi, Urdu, and mixed forms. I write about ambition, roots, longing, and the quiet courage of ordinary people building extraordinary lives.
Capabilities
My skills weren't developed in classrooms alone. They come from running ground operations, building websites, writing strategies, and testing everything in real markets.
I am a learner-practitioner — always bridging the gap between theory and ground truth.
Vision
What I'm working through
Being real about this is part of the brand — because people respect builders, not performers.
Contact
"Open to collaborate, consult, or just have a meaningful conversation."